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The Midlands Business Studies School Trips & Tours

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With over 40 rides, attractions and live shows, Alton Towers Resort is Britain’s greatest escape and as the UK’s #1 theme park, the ultimate destination for your next school trip! With amazing educational and recreational school trips to choose from you can really make the most of those amazing experiences outside the classroom. Our dedicated schools team provide high quality and valuable experiences for your pupils, including a range of talks and workshops that cover Science, Business, History, Geography and engineering as well as many more. Includes entrance to the park too.

Business studies workshops:

The Alton Towers Resort as a Business 
We turn our business inside out and give your students a behind the scenes look at how the UK’s number one theme park operates. 

Marketing at the Alton Towers Resort
The marketing team at The Alton Towers Resort is responsible for promoting every product and facility in line with our brand vision. See how we develop marketing concepts into reality to engage our target markets.

Excelling at Customer Service
How do we impress our three million guests every year? What sets our resort apart and helps to maintain our position as the UK’s number one theme park? Our customer service of course!

With 25 years’ experience and more than 2,000 youth groups attending each year, Cadbury World has become a valuable educational resource for students of all ages. Talks have been specifically designed for the relevant age of the group and can be arranged to complement your Cadbury World Tour in Business Studies which can include Marketing, People in Business and Investigating Business.

Your visit will begin with a welcome from JCB, followed by a short presentation in the JCB Theatre showing a video on the global manufacturing facilities and products. Afterwards you will be invited by one of the Tour Guides to attend a personal tour of the new 'Story of JCB' exhibition and the JCB shop. The tour will then move on to the assembly line and the office facilities.

An exciting guided tour of the Jaguar or Land Rover factory covers the press shop, body in white build, trim and final stage and car dispatch with an explanation of Right-First-Time, Just-In-Time and Lean Working to show how a modern manufacturing facility operates. A video detailing the history and product range is also shown and there are a number of activities available to support a variety of curriculum areas. We can arrange for guest speakers from within the company to talk on a particular subject.

Get even closer to Jaguar Land Rover and enjoy privileged access to restricted vehicle development areas to see the rigorous tests and design procedures that every Land Rover vehicle undergoes. At their engineering headquarters your group will experience the virtual world of new vehicle design and development. Thanks to the cutting-edge technology, your group can see your favourite Land Rover models from inside and out.

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