Business LIVE! Student Event at Disneyland® Paris

Inspire their future career at our Business LIVE! conference on Monday 25th February 2019. Bring business studies to life for your students and fire their future career ambitions by showing them the many different paths a career in business could take at our Business LIVE! conference - all whilst enjoying the magic of Disneyland® Paris!

Leading industry experts from high profile companies will deliver presentations providing relevant real-life experiences and case studies for exams to ignite your students’ aspirations whilst perfectly complementing the curriculum at KS4 and KS5. Students can also put their own questions to the experts during a Q&A session.

Meeting your learning objectives- Business LIVE! is designed to meet course aims by encouraging and developing an enthusiasm for studying business. Learn more about our full range of LIVE! events here.

Prices start from£259pp

Price Shown includes

  • 2 nights B&B acommodation 

  • Return travel by executive coach

  • 1 Day Park Ticket

  • Attendance at the 2019 Business LIVE! Conference

  • Curriculum-linked workbook for students

  • Group Leader’s conference pack

  • 1:10 free place ratio for staff on a twin room basis

  • Extensive group travel insurance

  • Services of the Events Team in Disneyland® Paris throughout your stay

Price shown is based on 40 paying passengers departing from selected departure points. 

On-tour support

Expert speaker presentations - your students will hear how businesses operate in a range of different contexts, and hear how they responded to different business opportunities, problems and issues.

Q&A session - interactive question and answer sessions offering invaluable career insight and advice.

Team park challenges - encourage students to take a step back and critically appraise the resort as a business. These challenges provide opportunity for problem solving, decision making as well as seeing in action how the brand is promoted, loyalty encouraged and profits maximised.

The Events Team in Disneyland® Paris will provide support throughout your stay , they’ll: 

  • Meet you on arrival & assist with hotel check-in 
  • Be on-hand & provide assistance throughout the event 
  • Host a drinks reception on the Sunday evening 
  • Register your students at the conference & take questions 
  • Assist with check-out & departure



Places to stay

2018 speakers

Joana Lenkova, Walt Disney Company

Joana joined The Walt Disney Company in 2015 and currently holds the position Country Strategy Manager for UK, Ireland and International Markets for Disneyland Paris.  Prior to joining the Disney team, Joana held several key marketing roles, gaining over 13 years of international experience in marketing management, product and business innovation and strategy for blue-chip companies, such as Anheuser-Busch InBev and Societe Generale.  Joana's area of expertise is business strategy and planning which will be the main focus of her presentation.

Louise Fowler Formerly at British Airways

Louise Fowler is one of the UK’s most successful business leaders. She launched the British Airways Executive Club, and then the first beds on a plane, which revolutionized business travel and propelled BA to the top of the travel service industry.    Since then, she has implemented similar projects at Britannia Building Society, Barclays, Co-operative and Brymon Airways.  

Louise will discuss the break-through customer service strategies she has employed throughout her career which stress the centricity of customers and how to connect with them in the digital age.  Louise’s strategic outlook, her use of examples of borrowing ideas successfully from other businesses, and the pedigree of the brands she has represented, make her an ideal person to speak at our Business Studies event.

Mark Palmer, Pret a Manger

Pret A Manger MD, and formerly Global Brand Director of Green & Black's organic chocolate, Mark Palmer is one of the UK's most popular and influential business speakers.  Mark enlightens business audiences on his success stories and his path to his respected reputation. 

During his time at Green & Blacks sales rose from GBP 4m to GBP 40m turning the brand from niche organic to premium everyday chocolate.  As a result of a complete repositioning exercise instigated by Mark, Green & Black's became the fastest growing chocolate brand in the UK, and was bought by Cadbury Schweppes.   Now Marketing Director of Pret A Manger he oversees the brand's development in the UK and internationally.

Package options & sample itineraries

2 night coach package - includes 1 day park ticket

Sunday 24 Feb - Tuesday 26 Feb 2019


Sunday: Morning departure for Disneyland® Paris, overnight at Disneyland® Paris 

Monday: LIVE! Conference, free time in the park. Overnight at Disneyland® Paris

Tuesday: Return coach travel.

3 night coach package - includes 2 day park ticket

Sunday 24 Feb - Wednesday 27 Feb 2019


Sunday: Morning departure for Disneyland® Paris, overnight at Disneyland® Paris

Monday: LIVE! Conference, free time in park. Overnight at Disneyland® Paris 

Tuesday: Day trip to Paris. Overnight at Disneyland® Paris 

Wednesday: Morning free in the Park. Return coach travel.





3 night overnight coach package - includes 2 day park ticket

Saturday 23 Feb  - Tuesday 26 Feb 2019


Saturday: Late evening departure. Night time channel crossing

Sunday: Morning arrival at Disneyland® Paris. Day free to use your Disneyland® Pass. Overnight at Disneyland® Paris

Monday: LIVE! Conference, free time in park. Overnight at Disneyland® Paris. 

Tuesday: Return coach travel.

2 night Eurostar package - includes 2 day park ticket

Sunday 24 Feb - Tuesday 26 Feb 2019


Sunday: Afternoon departure from St Pancras International. Overnight at Disneyland® Paris.

Monday: LIVE! Conference, free time in Park. Overnight at Disneyland® Paris.

Tuesday: Free time to use your Disneyland® Pass. Early afternoon departure. Arrive back in London early evening.


Evening activites

  • Explore the parks: Disneyland® Park & Walt Disney Studios® Park
  • Shopping in the Disney Village® 
  • Buffalo Bill’s Wild West Show
  • Disney Illuminations Night Time Show
  • Gaumont Cinema
  • Evening meal experience at Planet Hollywood or Billy Bob’s Country Western Saloon

Study themes

Marketing Performance & Strategies

  • Understanding markets & customers, technology, digital marketing, the use of social media, the value of market research.
  • Segmentation, targeting, niche & mass marketing.
  • Marketing mix – the value of digital & e-commerce.
  • Branding – building & protection.

Business Strategy, Decision Making & Direction

  • How to grow a business & associated problems.
  • Influences on business decisions – corporate social responsibility, ethical & environmental issues, stakeholder influence, developments in technology.
  • Difficulties in forecasting future trends.
  • Feasibility & risk when making strategic decisions.

Resource Management & Decision

  • Different styles of management & leadership.
  • Improving employee motivation & engagement.
  • Improving employer/employee relations.
  • External influences on human resource management.

Business Operations – Customer Service

  • Identifying & understanding customer needs.
  • Methods of good customer service – product knowledge, customer engagement, post sales services.
  • Benefits of good customer service – customer satisfaction levels, customer loyalty, increased spend & profitability.
  • Changes in customer service from technology advances.

Study levels

Suitable for Key Stage 4 & 5 - meeting exam board specifications for AQA, OCR, EDEXCEL, WJEC and SQA.​

Educational resources

In order to help you prepare for the Business LIVE! Event, you will receive supplementary information about how each speaker will link to the curriculum as well as a list of desired outcomes. This can be used to follow up with your students when you return.

Giving you full support throughout

Before your tour

  • Your own dedicated NST contact
  • Bespoke tour itineraries
  • Unrivalled local knowledge & expertise
  • Curriculum linked visit programmes
  • Great value for money - no hidden costs
  • Free group leader inspection visits
  • Risk assessment guidance
  • Safety assured, transport, accommodation and visits

Whilst you're away

  • Free educational resources
  • Group-friendly accommodation
  • Exceptional standards of coaching
  • On-tour support from our reps on the ground
  • Support & assistance from our specialists guides throughout your tour
  • 24/7 support just a call away
  • Extensive group travel insurance

On your return

  • Priority rebooking services
  • Rewarding your loyalty with our reward scheme
  • You say, we listen - we're committed to continuously improving our tours
  • School travel company of choice since 1967